Christmas marketing for businesses in Hull, Grimsby, East Yorkshire & Lincolnshire
Make this your busiest Christmas yet.
We’ll help you get more people through your door this Christmas, and more of them coming back in the New Year.
Campaigns start in November. Once we’re full, we’re full. Book by Friday 6 November.
Christmas is coming
Yule be ready for every big date.
Christmas spending doesn’t happen all at once. There are the Black Friday bargain hunters, the panic buyers on Christmas Eve and the January sale crowd. We’ll make sure you’re talking to each of them at the right time.
Nov
Plan and launch
Strategy session, offers agreed, Christmas menus and bookings announced.
27 Nov
Black Friday
Gift vouchers, early-bird offers and the first big push.
5 Dec
Small Business Saturday
A perfect moment for local, independent businesses to make some noise.
Mid Dec
Last chance
Last-minute gifts, final party dates and reminder emails.
26 Dec to Jan
January sales
Sales, New Year offers and a plan to fill the quiet January weeks.
Pick your package
Three packages. Pick the one that fits.
Do the posting yourself with a plan and graphics from us, let us run your social media and emails, or hand over everything, including ads and PR. Whichever you choose, it starts with a Christmas strategy session with both of us.
Bronze
Christmas Kick-Off
£499one-off
You know your business and we know how to get people through the door. Together we’ll work out how to make this Christmas sleigh (ahem), then give you everything you need to make it happen yourself.
- We get to know your business. You fill in a short questionnaire about your customers, what sold last Christmas and what you’d like more of. Then we spend a focused 30-minute strategy call with both of us, working out where you’re missing out on money.
- Christmas offers that actually make money. We’ll help you shape the right offers for your business, such as party packages, gift vouchers, bundles or early-bird deals, built around your margins, not just discounts.
- Your Christmas plan on one page. What to promote, to whom and when, from November to New Year, so you’re never stuck wondering what to post.
- The words, written for you. A festive content calendar with 6 to 8 ready-to-post social posts, one for each key moment of the season, plus a customer email, all in your voice.
- Graphics that look the part. 6 to 8 editable Christmas social templates in your branding, plus a festive Story template. They’re yours to keep and reuse.
- A check-in when it gets busy. A 20-minute call in early December to see what’s working and tweak the plan.
Paid in full on booking. Includes one round of changes on your graphics.
Silver
Christmas Campaign
£999one-off
The done-for-you option. We get to know your business, work out how to make Christmas pay, then run your campaign for you, so you can get on with serving your customers.
Everything in Bronze, plus:
- A deeper look at your business. A 60-minute strategy session with both of us instead of 30, to dig into your customers, your competitors and the Christmas offers that will make you the most money.
- Your social media, done for you. Up to 16 posts on Facebook and Instagram, written, designed and scheduled from early November to Christmas, timed to every key moment, all the way to the last-minute gifts.
- An email that brings people back. Your Christmas email written, designed and sent to your customer list through your existing email platform.
- A story the papers want. We find the story in your business, then write a press release and send it to local press and radio. Paul’s a former journalist, so he knows what gets picked up.
- Your website, Christmas-ready. A festive banner and your Christmas offers added to your existing site.
- What worked, in black and white. A short results report in early January, so you know what to repeat next year.
50% on booking, balance on 1 December. You’ll approve posts in two batches, with one round of changes per batch. You handle comments and messages; we’ll handle everything else.
Gold
Christmas Takeover
£1,999one-off
For businesses where Christmas makes or breaks the year. We don’t just talk to your regulars, we find you new customers, get money through the till in December and bring people back in January.
Everything in Silver, plus:
- We come to you. A 90-minute strategy session at your business, plus a photo and video shoot on the same visit, so your Christmas content looks like you, not stock photos.
- New customers, not just your followers. Facebook and Instagram ads set up and managed for up to two campaigns, such as party bookings and gift vouchers, aimed at the people most likely to book or buy. (Ad spend paid directly to Meta, with a recommended minimum of £200.)
- More posts, including Reels. Up to 24 posts on Facebook and Instagram, including three short Reels made from your shoot. Three posts a week, timed to every key moment.
- Money in the bank before Christmas. A gift voucher or Christmas offers page set up on your website, so customers can buy at any hour and come back to spend it in January.
- Two emails that sell. A Christmas launch and a last-chance reminder, written, designed and sent to your customer list.
- A full PR push. Your press release, plus Paul pitching your story to local press, radio and influencers, and jumping on reactive opportunities as they come up.
- Fortnightly check-ins. A 20-minute call every two weeks to see what’s selling and adjust the plan.
- A plan for January. A full results report and a plan to fill the quiet weeks, including getting voucher holders back through the door.
50% on booking, balance on 1 December. One round of changes per batch of posts. Ad spend paid directly to Meta. On-site visit within 30 miles of Hull or Grimsby.
Not sure which fits? Get in touch and we’ll help you decide.
Side by side
Compare the packages.
| What's included | Bronze | Silver | Gold |
|---|---|---|---|
| Questionnaire before your session | Yes | Yes | Yes |
| Strategy session with both of us | 30-minute call | 60-minute session | 90 minutes at your business |
| Christmas offers built around your margins | Yes | Yes | Yes |
| One-page Christmas plan and content calendar | Yes | Yes | Yes |
| Social posts | 6 to 8, written for you to post | Up to 16 on Facebook and Instagram, done for you | Up to 24, done for you, including 3 Reels |
| Editable Christmas templates | 6 to 8, plus a Story template | Yes | Yes |
| Photo and video shoot | Not included | Not included | Yes, on the same visit |
| Emails | Copy for 1 | 1 written, designed and sent | 2 written, designed and sent |
| PR | Not included | 1 press release to local press and radio | Full PR push, including radio, influencers and reactive opportunities |
| Website | Not included | Festive banner and Christmas offers | Plus a gift voucher or Christmas offers page |
| Facebook and Instagram ads | Not included | Not included | Up to 2 campaigns (ad spend paid to Meta) |
| Check-ins | 20-minute call in early December | 20-minute call in early December | 20-minute call every two weeks |
| Reporting | Not included | Short results report in January | Full report and January plan |
| Payment | In full on booking | 50% on booking, balance 1 December | 50% on booking, balance 1 December |
| Price | £499 | £999 | £1,999 |
Who you'll work with
Two local specialists. One Christmas plan.
Paul and Danielle met in 2018 as the award-winning team who opened Hull’s Bonus Arena. They won local, regional and even a global marketing award for their campaigns, helping make the venue one of the most successful in the region. Now both freelance, they’re bringing their expertise together to make this your busiest Christmas yet.
Danielle Madden
Design, social media and websites
Founder of dmads, a Hull-based digital marketing and design studio and Squarespace Circle Platinum Partner. Danielle creates your graphics, runs your social media and refreshes your website.
www.dmads.co.uk
Paul Savage
Strategy, campaigns and PR
Founder of Paul Savage Marketing, with 25 years in marketing and events. Paul started out as a trainee journalist, then worked in theatres, opened Hull's arena and ran a brewery and events space in Grimsby. He finds the story in your business and gets people talking about it. He once got 700 people to volunteer to flush a toilet.
paulsavagemarketing.co.uk
Good questions.
When does the campaign start?
Campaigns run from early November to New Year, so the sooner we start, the more of the season you get. Book by Friday 6 November. Once we’re full, we’re full.
Are ad spend and printing included?
No. Gold clients pay Meta directly for ad spend, and printing is quoted separately, so you only pay for what you actually use.
Do I need a mailing list for the emails?
Silver and Gold emails go to your existing customer list. If you don't have one yet, we'll talk about the best way to use those emails on your strategy call.
Can I upgrade later?
Yes. If you start on Bronze and want more help once the season gets busy, we can move you up to Silver or Gold, depending on availability.
What happens in January?
Silver includes a short results report in early January. Gold includes a full report and a plan to fill the quiet weeks, including getting voucher holders back through the door.
The small print.
Paying for your package
Bronze is paid in full when you book. Silver and Gold are 50% when you book and the rest on 1 December. Invoices are due within 7 days, and we start work once your first payment arrives. If a payment is late, we’ll pause your campaign until it’s sorted.
What we need from you
Your completed questionnaire before your strategy session, then your logo, photos, offers and any logins within 3 working days of the session. If anything arrives late, your campaign may start late, and we can’t extend it past Christmas.
Approving your content
We’ll send your posts in two batches for approval. Please reply within 2 working days. If we don’t hear back, we’ll chase once, then schedule them as planned so you don’t miss key dates.
Changes
Each package includes one round of changes on graphics, each batch of posts, emails and your press release. After that, extra changes are charged at £40 an hour. Changing the plan after we’ve agreed it, like switching your main offer halfway through December, counts as new work.
What’s not included
Replying to comments and messages on your pages, ad spend, printing, photography (except Gold’s shoot) and any work outside your package. We’re happy to quote for extras.
Ads
Gold clients pay Meta directly for ad spend, using their own account. We’ll recommend a budget, but Meta decides what to approve and how ads perform.
Your customer list
Emails are sent through your existing email platform, to people who have agreed to hear from you. You’re responsible for having their permission.
Results
We’ll do everything we can to make your Christmas a busy one, but we can’t guarantee bookings, sales or press coverage. Anyone who promises you that is guessing.
Cancelling
If you cancel before your strategy session, we’ll refund everything except £50 to cover our time. Once your session has taken place, your first payment isn’t refundable. If you cancel after 1 December, the full fee is due.
Who owns what
Once you’ve paid in full, the graphics, copy and photos we create for you are yours to keep and use. We may show the work in our portfolios unless you’d rather we didn’t.
Christmas is coming. Let's make it count.
Spaces are limited so every campaign gets proper attention. Get in touch today.