Studio Notes

Honest thoughts on marketing, design, and building a business that actually works for you.

No fluff, no filler. Just real insight from someone who has been doing this for over ten years.

Danielle Madden 28/09/2026 Danielle Madden 28/09/2026

What makes a logo actually good?

Many business owners treat a logo design like a canvas for their entire life story. They try to pack in their backstory, three different symbols, a cute hidden meaning, and every colour they like.

Harry Booth

Humber Boxing Network

I’ve used Danielle since I started my business 3 years ago. I can honestly say without I’ve used Danielle since I started my business 3 years ago. I can honestly say without Danielle my business and the success I have had in the first few years would never have happened if it wasn’t for the amazing work Danielle has done. The quality and finish of the designs are second to none, her expertise and advice when it came to marketing my events allowed me to take them to the next level.

Bolormaa Gantulga

Snoozebox

We are absolutely happy to be working with WebsByMads—the experience has been seamless, collaborative, and incredibly rewarding for our Marketing/Social medias.

Stuart Draper

Sussex Training Academy

Danielle has been outstanding from start to finish. She has worked tirelessly across three separate projects for us, all focused on social media content, online presence, brand awareness, and merchandise design. Every piece of work she has delivered so far has been professional, eye-catching, modern, and stylish, with our brand and requirements placed firmly at the centre.

Kelly Charles

Lampada

I recently collaborated with MADS marketing and design service on a project. Danielle handled everything with ease, showing her dedication and professionalism every step of the way. She seamlessly adjusted to changes in the project's scope, delivering high-quality marketing and design activities that went above and beyond. I wholeheartedly recommend MADS to anyone in need of top-tier marketing and design services.

Samantha Garrod

Connexin Live/ ASM Global

I recently booked Danielle’s photography services for five corporate photoshoots & was super happy with the results! She’s a great photographer, is consultative with the brief & generally wonderful to work with. 10/10, highly recommend!

Ben Easson

BEFit Gym

Designed a website for my gym, really pleased with the result and had great feedback from my customers. Excellent communication throughout would highly recommend for any business

Adrian Hunter

Snoozbox

Strongly recommend Danielle. Devised a great website for my business , meeting my requirements in a professional and efficient manner, continually ensuring that everything was how I wanted it. Nothing was too much trouble and the website was completed ahead of schedule. Great work and thank you !!

Joe

Discount Supplements

Danielle was very professional, engaing and efficient within every aspect of the process, the perfect one stop shop for website, photography and marketing. Very friendly and helpful with quick replies and a no fuss mentality. Highly recommend.

Maxime Bicard

Day Zero

We had a great experience working with the company and getting a fully functional (and looking gorgeous) website in a great timing. Would recommend the service!

Make it

What our clients say

Lee Nash

Glory Magazine

Super responsive making changes to our Squarespace website, and right first time, every time. Would 100% recommend.

Nyambe Sumbwanyambe

The black Sherpa

Before working with Danielle at WebsByMad, I had a strong vision for The Black Sherpa... but no digital space that truly reflected it. Danielle changed that. She took time to understand the story, the mission, and the heart behind the brand. Then she translated all of that into a website that’s clear, clean, and speaks directly to the people we’re trying to reach. Danielle doesn’t just build websites... she builds clarity. If you want your brand to show up online with confidence and purpose, I can’t recommend WebsByMad enough.

Darren Allison

Solus GSC

Would highly recommend WebsByMads, Danielle is great to work with, very professional and delivers above expectations every time, look forward to working on more projects with her and her team in the future!!

Adam Nice

Various

Always helpful, proactive and efficient. It was ace working with Danielle. Thank you very much for all your help with launching our website!

Alison Lambert

HR Guru

We used WebsbyMads for our new website and was so impressed. Danielle is adaptable and really understood our brand. We love the new website and the difference between new and old is amazing. Thanks so much, highly recommend.

Mark Mather

Maverick

MADS did an incredible job bringing our company vision to life via design. The website is very user friendly and reflects our brand. Communication with MADS was seamless and delivered a service on time and within budget. We would highly recommend MADS to anyone looking for a talented and reliable designer!

Shannagh Rowland

Design Rows

It was a pleasure working with Danielle at WebsByMads. A seamless, professional experience from start to finish; I knew that my organisation's website was in the best of hands. Highly recommend.

Dave Petersen

Design Rows

I have had 2 awesome websites built by Danielle, always so responsive and goes above and beyond. Takes great pride in all work done and has worked super hard to create my visions and make them reality! Thank you! Highly recommend Danielle and the work she does.

Wayne Stevens

Wilberforce Barristers

Danielle was fantastic. We were not settled on our design and she was very patient and made herself available whenever we needed her assistance. We are very pleased with the end result and I would not hesitate to recommend her.

Make it

Full Service

You're not getting handed off to a junior or lost in an agency pipeline. Every brief goes through me directly, which means consistent quality, faster decisions, and someone who genuinely knows your brand inside out. Small business owners don't have time to repeat themselves. You won't have to.

Creatively Led

Bold, beautiful work that actually does something. Every design, strategy, and piece of content is built around your goals and your audience, not pulled from a template and tweaked. Your brand gets something that looks like you and performs for you. The two aren't mutually exclusive.

Tailored

No two businesses are the same, so why should their marketing look identical? Every strategy, post, and design we create is built from scratch around your specific goals, your audience, and where you want to take your brand. We take the time to understand what makes your business tick before we make anything, so what we produce actually fits, rather than just filling a gap.

Collaborative

We genuinely believe the best work happens when clients are part of the process, not just handed a finished result and asked to approve it. Your input shapes everything, from the initial ideas right through to the final delivery. We keep communication straightforward, timelines realistic, and feedback simple so nothing gets lost or delayed. No confusing jargon, no chasing for updates, no wondering what's happening behind the scenes.

Make it

Studio Notes

What makes a logo actually good?

Got a project inmind? Let’s Chat ↗

Got a project in
mind? Let’s Chat ↗