Your White Label Partner.
Behind The Scenes.
Whether you're an agency or freelancer looking to expand what you offer without taking on more, I work quietly under your brand to deliver the same quality your clients expect, without the extra headcount.
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Collaborative
You bring me in, I become part of your team. I work with your clients, deliver the work, and keep everything running smoothly under your brand. You focus on growing your agency, I handle the rest.
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Fully Managed
You stay front of house. I work behind the scenes. I act as a seamless extension of your team, delivering the work, hitting the deadlines, and keeping things professional. All under your brand, all protected by an NDA.
→ ONE STUDIO
What I Can Help With?
Social media management and content, graphic and brand design, marketing strategy and campaigns, and Squarespace website design. All delivered under your brand, all done properly.
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Website Design
We build Squarespace websites that look great and work harder. No fuss, no faff, just a clean, professional site designed to turn visitors into enquiries.
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Social Media
From content calendars to scroll-stopping visuals, we'll help you show up consistently, creatively, and with a clear sense of who you are.
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Graphic Design
Logos, branding, print, the lot. We create visuals that actually feel like you, so your audience connects before they've even read a word.
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Marketing
The right message, to the right people, at the right time. We combine strategy with creativity to make sure your marketing actually does something.
→ MEET THE FOUNDER
Hi, I'm Danielle Madden.
Nice to meet you.
I started dmads, short for digital marketing and design studio, because businesses deserve creative work that's actually good. Not rushed, not templated, not handed off to someone who doesn't know your brand.
You might know me from MADS or WebsByMADS; well, dmads brings both together in one place, making it easier to get everything you need without bouncing between two sites.
I've been working in marketing and design for over ten years, with clients ranging from solo freelancers to global brands.
Whatever the size of the project, you'll always deal directly with me, no account managers, no miscommunication, no nasty surprises.
Based in Yorkshire. Working everywhere.
10+
Years Experiences
90+
Successful Projects
100%
Client Satisfaction
→ GROW YOUR BUSINESS
Why White Label Works?
Running an agency or freelance business means wearing a lot of hats. When a client needs something outside your core offering, you have two choices: turn the work away or bring in someone you trust to deliver it properly.
White label means you never have to say no. You keep the client relationship, protect your revenue, and expand what you can offer, without hiring, without the stress, and without sacrificing quality.
It works because your clients get a seamless experience under your brand, and you get the breathing room to focus on what you do best.
→ SELECTED WORK
Take a look at some of our recent projects, where we’ve worked for small- to medium-sized businesses, helping them stand out in the market.
Recent projects.
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Forbes Burton
Social Media
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Wilberforce Barristes
Website Design, Photography
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Snoozebox
Full Marketing Service
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Seen Presents
Website Design
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CityGate North
Full Marketing Service
→ HOW WE WORK?
How does a project work?
Simple, straightforward, and built around you. Here's what to expect from start to finish.
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Choose Your Partnership
Start by deciding how you want to work together. Fully managed means I handle everything under your brand. Referral means you pass the client over and earn a commission. No pressure, no commitment.

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Choose Your Project Type
Choose your project type and tell me what your client needs. From social media and graphic design to marketing and websites, if it fits I'll get the ball rolling straight away.

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Delivery
I get to work behind the scenes, delivering everything on time and to a standard your clients will be happy with. All work comes back to you, branded and ready to go, with no trace of me unless you want there to be.

Start a project
We will respond to your enquiry within 24 hours.
We’d love to hear about your project. Use the form to get in touch and tell us what you’re working on.
Frequently Asked Questions
Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, go ahead and get your dream website.
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No, unless you specifically request it. All communication goes through you, keeping the experience seamless for your client.
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Absolutely. There's no minimum commitment. Start with one project and see how it goes.
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It depends on the scope, but I'll always give you a clear timeline upfront so you can manage expectations with your client.
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Our terms are 50% upfront as a deposit and 50% on completion. Alternative arrangements can be discussed on request.
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Everything is priced per project and structured so you can mark up comfortably. If you have a budget in mind, I'm happy to scope the work around it.