Studio Notes

Honest thoughts on marketing, design, and building a business that actually works for you.

No fluff, no filler. Just real insight from someone who has been doing this for over ten years.

Branding Danielle Madden Branding Danielle Madden

Why your brand needs more than just a logo

A lot of business owners think that branding starts and ends with a logo. They pay a designer to draw a nice mark, pick a font, throw it at the top of their website, and call it a day. Then they wonder why their marketing feels disjointed and potential clients keep asking them to justify their prices. 

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